Category Archives: Web analysis

Alexa

What is Alexa Rank?

Alexa Rank is a measure of the popularity of the website. The index ranks of Alexa website reviews from two combined factors that are the number of users who view web pages (Page Views) and the number of website visitors (Reach).
The number of Alexa statistics based on data collected from users who install Alexa Toolbar on their web browsers. On every 3 months, Alexa conducts data review and rating sites.

Alexa Toolbar is a utility to help users surf the webs; there are more than 10 million Internet users in the world using this tool.

– What is the benefit when increasing Alexa rank?

The high number ranking on the Alexa website means your site is very popular on the internet.In the online advertising market, Alexa Rank can be used to assess the value of advertising.

Number of visitors

Per day

 Sites

April

May

June

July

August

Facebook

22M

23M

25M

26M

27M

Twitter

6M

6.5M

6.8M

7M

8.2M

Google+

Null

Null

Null

300K

5.3M

Linkedln

2.7M

3.2M

3.3M

3.4M

3.7M

Why these websites grew?

Facebook:

Facebook is one of the most popular sites for sharing pictures and videos. Facebook took aim at college age youth and then quickly brought mainstream users into the mix. More importantly, it pushed family members, coworkers, and casual friends to connect. By sometime early next year, Facebook will hit 600 million members. Over three million companies use the site for marketing.

Twitter:

Twitter actually working as a social network for professionals and businesses – simply because it isn’t very complicated. So many brands that we know and interact with like Microsoft, Alaska Air, Southwest, Wachovia, Dell, PCC Markets and others are doing a great job at building loyal followings, creating real-time communication platforms with customers, and the ability to target marketing specials. These interactions and the follower base are what is generating revenue and cost savings — creating more traction than fan pages of yesteryear did for many brands in places like Facebook or MySpace. So, this is why Twitter is and will continue to be valuable…

Google+

Google+ is a new tool just coming a few months ago. The advantage of Google+ is Gmail integration and the link to other social networks such as Facebook, Twitter etc….

 

Linkedln             

Given that business men and investors alike continue to focus on Brazil, Russia, India and China (known as BRIC), LinkedIn is in the right track to expand its member base in these countries. E-Marketer reports that in March 2011, leading up to the eighth anniversary of its launch, LinkedIn released updated statistics about the site and its usage. The data showed that India is the largest source of members outside the US, with 9 million members, followed by Brazil and Canada, both at 3 million. Brazil is the fastest-growing source country of new users, with 428% year-over-year growth in membership in 2010.

Other Resources:

http://en.wikipedia.org/wiki/Alexa_Internet

http://www.entrepreneurs-journey.com/549/how-does-alexarank-work/

http://www.blog.web6.org/how-to-rank-higher-on-alexa/

http://www.compete.com

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